This plan is ideal for businesses testing paid advertising for the first time or looking to supplement their existing marketing efforts with paid visibility.
Digital Ad Management – Starter is designed for businesses that want to begin paid advertising with a guided, strategic approach—without the complexity or guesswork of managing ads on their own.
This service focuses on launching and managing ads on one platform, using a streamlined process that supports visibility, audience targeting, and performance optimization. A built-in ad budget allows campaigns to go live immediately, eliminating delays and extra invoicing.
What’s Included
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Campaign strategy and setup on one advertising platform
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Audience targeting and configuration
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Ad copy and creative coordination using approved assets
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Ongoing monitoring and monthly optimization
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Performance insights to evaluate campaign effectiveness
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$100 monthly ad spend included
All advertising activity is managed with a focus on clarity, efficiency, and alignment with your business goals.
Who This Service Is Best For?
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Businesses launching their first ad campaigns.
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Brands testing paid visibility alongside organic marketing.
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Website launches, promotions, or awareness campaigns.
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Clients who want professional ad support without managing ads themselves.
How This Service Works
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We review your goals, audience, and offering.
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Campaigns are set up and launched on the selected platform.
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Ads are monitored and optimized throughout the month.
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Performance insights are reviewed to inform next steps.
This structured approach ensures campaigns remain focused and manageable while gathering meaningful data.
Frequently Asked Questions
Does this guarantee sales or leads?
No. Advertising performance depends on multiple factors including budget, audience behavior, creative quality, and platform algorithms. This service supports visibility and reach but does not guarantee specific outcomes.
Why is this limited to one platform?
Each advertising platform requires its own strategy, targeting, and optimization. Focusing on one platform ensures budgets are not diluted and campaigns have the best opportunity to perform effectively. Additional platforms can be added for an additional fee.
Is ad spend included?
Yes. This plan includes $100 in monthly ad spend, which is applied directly to the advertising platform to support campaign delivery. Ad spend is not transferable or refundable once allocated.
Can I increase my ad spend later?
Yes. Many clients start with the included ad spend and increase their budget once performance data is available. Higher-budget or multi-platform options can be added after launch.
How is this different from boosted posts or DIY ads?
Boosted posts and DIY ads often lack strategic targeting, optimization, and performance oversight. This service provides a structured campaign approach with ongoing monitoring and adjustments designed to support more intentional results.
Is this the same as Social Media Management?
No. Digital Ad Management focuses solely on paid advertising. Social Media Management covers content creation, posting, and organic engagement. Many clients choose to bundle these services for a more comprehensive marketing strategy.
How long before I see results?
Results vary. Some campaigns generate early engagement, while others require testing and refinement over time. This starter plan is designed to gather insights and build a foundation for future optimization.
Can this be bundled with other services?
Yes. Digital Ad Management pairs well with Website Design, Social Media Management, and Audience Activation Support. Bundling services helps ensure your content, engagement, and paid visibility work together cohesively.
A Note on Expectations
Digital advertising is most effective when approached as an ongoing strategy rather than a one-time effort. This starter plan is intentionally designed to provide structure, visibility, and insight—while leaving room to scale as goals and budgets grow.
✨ Think of this as the first step toward intentional, data-informed advertising.
VIEW TERMS AND CONDITIONS FOR THIS PLAN: Digital Ad Management – Starter Plan Policy Digital Ad Management – Starter is a monthly advertising service designed to support paid visibility through strategic campaign setup, monitoring, and optimization on one advertising platform. This service is intended for businesses launching or testing paid advertising and does not guarantee specific performance outcomes. This plan is billed monthly per platform and renews automatically unless canceled in accordance with the cancellation policy. Scope of Service This plan includes the following services for one (1) advertising platform: Campaign strategy and initial setup Ad copy and creative coordination based on client-provided or approved assets Audience targeting and configuration Ongoing monitoring and optimization during the billing cycle Performance insights and general reporting The plan includes $100 in monthly ad spend, which is allocated directly to the selected advertising platform to support campaign delivery. Ad Spend Disclosure Included ad spend is applied toward live advertising costs and is non-refundable once allocated to the advertising platform. Ad spend is not transferable, rollable, or redeemable for cash or services. Advertising platforms independently control billing, delivery, and auction dynamics. Platform Limitations Each Digital Ad Management – Starter plan applies to one advertising platform only. Managing ads across multiple platforms requires additional plans or future upgrades. Client Responsibilities Clients are responsible for providing timely access to necessary business assets, approvals, and accurate information related to their offerings, audience, and goals. Clients may receive general guidance or recommendations to support campaign effectiveness. Client participation and responsiveness may influence overall results. Performance Disclaimer Advertising results vary based on budget, audience targeting, creative quality, market conditions, and platform algorithms. While this service supports visibility and reach, specific outcomes such as clicks, leads, conversions, or revenue are not guaranteed. Exclusions This plan does not include: Guaranteed performance outcomes Content creation beyond agreed ad assets Website development or landing page optimization Direct sales, lead qualification, or customer follow-up Management of multiple advertising platforms under one plan Cancellation This service may be canceled at any time. Clients may manage or cancel their subscription directly from their subscriber account by logging into their account on the website. Cancellations must be completed prior to the next billing cycle to avoid future charges. Partial months are non-refundable, and service remains active through the end of the current billing period.